Unstick with an Agency Partner
As a decision maker in your field, there will be times when you or your team feels stuck, lacking the inspiration or clear direction necessary to move forward. In these moments, an agency partner can...
View ArticleThis Caught Our Eye | Vol 5
This Caught Our Eye | Vol 5 Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking...
View ArticleThis Caught Our Eye | Vol 6
Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting....
View ArticleAnthropology: Marketing’s Human Decoder
As marketers, our job is to understand what makes consumers tick. We’re always searching for new ways to tap into the hearts and minds of audiences everywhere. After all, that’s how we tell stories...
View ArticleNew Skill Acquired: Letting Go
As the first half of 2023 is coming to a close, it’s a good time to reflect on the goals we set for ourselves at the beginning of the year. At the start of 2023, our Client Experiences team at EFM...
View ArticleHow to Make Project Agreements the Blueprint for Success
In a dynamic, project-based world where creativity meets strategy, success often hinges on effective communication and collaboration between everyone involved. But how best to facilitate that?...
View ArticleThis Caught Our Eye | Vol 7
SAP used AI to make new OOH ads daily for a rapidly moving world SAP is bringing the heat with their AI-powered out-of-home (OOH) ads that change daily. It’s like having a chameleon billboard that...
View ArticleClik here to view.
Unleashing Marketing Potential with Culture
In marketing, considering and meeting audiences means understanding the cultures that they belong to. Culture influences every aspect of our lives and shapes our perspectives, interactions, and...
View ArticleClik here to view.
Inside EFM: The Art of Client-Agency Collaboration
As a project manager at an ad agency, I recognize the significance of mastering the art of client-agency collaboration, which inspires and challenges me every day. How can we build a healthy, strong...
View ArticleThis Caught Our Eye | Vol 8
Ever wonder what strategic creative agencies are sharing amongst each other? This is our monthly behind-the-scenes look at the things that got us chatting and thinking you’d find just as interesting....
View Article
